Scott Hrdlicka

Scott Hrdlicka, Ph.D.

Adjunct Assistant Professor

Dr. Scott Hrdlicka is an adjunct assistant professor in MSOE’s Rader School of Business. He is a dynamic thought leader and leverages expertise in marketing, digital strategy, digital transformation, omnichannel, business development, brand development, brand strategy, major relationship cultivation, team leadership, needs assessment, training/presentation, solution implementation, strategic reporting, and communications to support key initiatives and profitability.

Hrdlicka currently serves as the director of integrated marketing and brand strategy for The Heico Companies, one of the largest private equity holding companies in the U.S.

Education and Certifications

  • M.S., Integrated Marketing Communication, Northwestern University, 2021
  • MicroMasters Certificate, University of California, Berkeley (edX), Marketing Analytics, 2021
  • Ph.D., Organizational Leadership, Cardinal Stritch University, 2019
  • Professional Certificate, Dartmouth College (edX), Retail and Omnichannel Management, 2018
  • American Marketing Association Professional Certified Marketer (PCM), Digital Marketing, 2018
  • American Marketing Association Professional Certified Marketer (PCM), Marketing Management, 2018
  • MBA, Marquette University, 2009
  • M.S., Engineering Management, MSOE, 2007
  • B.S., Technology Management, Technology Management, 2001
  • A.S., Marketing, Chippewa Valley Technical College, 1999

Areas of Expertise

  • Search Engine Marketing
  • Digital Marketing Functions
  • Market Planning
  • Marketing
  • Brand Development
  • Marketing Management
  • SEO

Milwaukee School of Engineering has engaged Everspring, a leading provider of education and technology services, to support select aspects of program delivery.